AIM'N CO-FOUNDER/OWNER & DESIGNER TEKLA EXPLAINS HER INSPIRATION AND HOW SHE COMES UP WITH OUR POPULAR DESIGNS.
Hi, I’m Tekla and I’m the Co-founder, Co-owner and Designer at aim’n. I get my inspiration from everywhere, my environment, nature, fashion, architecture and just trying to figure out what I want to wear that I can’t find anywhere else. Ever since I can remember, I’ve dreamt of being a clothes designer, but by other circumstances, I started studying furniture and interior design because of my interest in interiors as well.
After a while, I realised that the dream of being a clothing designer was getting bigger. without any experience or education in clothing design, I’m very proud and happy to be a self-taught and to see that my designs obviously are very liked by our aim’n tribe. :) I think my designs reflect me and really shows that they come from my heart, dreams and that you are able to do anything if you have big dreams and work hard for them.
For the latest collection Urban Active, I’ve got a lot of my inspiration from the streets of New York and it’s really a work-to-workout ready collection that you can wear anywhere because of the fashionable yet sporty look.
All my designs are my little babies and I can never choose which one I like the most because I only create what I would like to wear myself! But at the moment all our high-waisted styles are 'the bomb' since I’m pregnant. I was able to wear them during all of the 40 weeks during last pregnancy. Our new Streak Dress from the Urban Active collection is also something I love wearing with my baby bump.