THE AIM’N STORY - PART 1: OUR WHY

October 05, 2018

THE AIM’N STORY - PART 1: OUR WHY

Hey lovelies! This is the first part of our get to know aim'n blog series. Read about us, our story and why we started this brand a few years back! <3




Ever since I was a kid I’ve been a dreamer. Dreaming of things that people didn’t think were possible for me to achieve. I think a little bit of aim’n was born when I got an assignment in middle school to learn more about economics and the income of an adult. When I was done, I gave my teacher the assignment and my dream was to have a house close to the ocean and the salary of a designer. He thought that I was way over my head and told me that I should rewrite the task. Today I live my dream, running my own company, working as a designer and having a house close to the ocean. I am living proof that you can do anything if you aim high, dream big, work hard and believe in yourself no matter what anyone else says.

For me aim’n is not only about sportswear, it’s also a way for us to change the mindset of people. Make them think about what they really want and dream of, not what others tell them they can or can’t do.



I grew up in a small town in southern Sweden. As the only Asian girl in class and growing up in a family with a different culture, I always felt like an outsider and felt like I didn’t belong anywhere. It wasn´t until my early twenties that I got the confidence to pursue my dreams and passions in life. Looking back I wish there was an empowering community who could tell me that it’s OK to be different, have big bold crazy dreams and that everything is possible - no matter who you are, how you look or where you come from. You don’t have to follow the path that society tells you to, follow your heart instead.

Today I’m living my dream life in New Zealand, travelling the world and at the same time making a difference by running a brand that aligns with my values. I’m so grateful that I decided to design my life on my own terms. I believe that EVERYONE has the right to live their dreams, that ANYTHING is possible if you have the right mindset. We are all different but there is always a way to live your dreams.


When we started dreaming of creating our own sportswear brand to boost ourselves and others with inspiring and motivating clothes (which we couldn’t find back in 2014), we told experienced entrepreneurs about our dream. They laughed at us and told us to stop before we lost all our money. Once again the doubt of others turned into fire in our hearts to prove them wrong!

And look where we are now! aim’n is turning 5 years-old in 2019 and our amazing and empowering #aimntribe across the world has grown each day ever since.

A positive mindset, hard work, and big dreams can take you wherever you want. Earning as much money as possible has never been our aim. We strive to create a happy life, fulfilling our dreams and working with our biggest passions. We want to create, inspire, and motivate others to follow their own dreams. Success comes from happiness and not the other way around.